The children of Southern Africa can never get enough support from generous donors and sponsors concerned with the psychiatric well being and health of children and adolescents in the region. Recently, local Cape Town business, The Sugar Crystal Company showed it’s support for the psychiatric centers that cater to the needs of emotionally disturbed children and adolescents in the Cape Metropolitan area. The company is based in the Montague Gardens industrial area and is involved in the rather unique process of manufacturing sugar swizzle sticks in South Africa. The business came into existence thirteen years ago, realizing that there was a gap in this niche market. After pioneering a secret process for mass producing rock candy and sugar swizzle sticks using state of the art equipment the company began expanding into the international export market. The business has grown to almost three times it’s original size in the past ten years, much of this owed to the hard work of partners Richard Morris and Gary Clarke. There were many times in the beginning when it looked like the end of the road, but somehow they managed to persevere and pull through the rough times. After beginning with standard natural flavored sugar swizzle sticks in a clear and amber (brown sugar) color range the company started expanding and diversifying its product range. The initial natural flavored swizzle stick range was aimed at the hospitality industry, hotels, coffee shops and restaurants. The new product range was quite different in that it was a flavored swizzle stick that was available in thirteen colors and flavors.
After focusing on the perfecting their formula and refining their manufacturing process, the South African company opened the sugar swizzle stick online store which enables customers to order their swizzle sticks and rock candy online via the website.
The Sugar Crystal Company has been extremely generous of its support of the child psychiatry services in Cape Town and outlying areas. Not only have they shown their interest in giving back to the local community by backing the local child psychiatry initiatives, but the company has also been involved in many other community development projects which aim to empower women in the communities. Next time you may stir your cup of coffee or tea with a sugar swizzle stick, think of the Sugar Crystal company and its commitment to improving the conditions of children through access to psychiatry.
The company currently employs over fifty African women, most of them mothers with children that depend on them for basic needs.